Monday, March 8, 2010

Let's Continue To Destroy the Box


This piece is about in the fast paced world, we digest images. A lot of images. Many of these images are in the form of graphics. A visual representation expressing a certain of a brand industry or popular culture product. Graphics although great, tend to hide information. They are pure images that express only the ideal condition. A McDonald's logo is a symmetrical bright fun form. However what it doesn't show is the grease stains, the uniforms (both executive and behind the counter) the people, and the process. It is a designed image by a graphic designer with a bias agenda. That agenda is simply McDonald's is classic, American, and delicious. Now to take it to another level, words do the same thing. The word house does not look like a house, it just represents the physical form. The word house itself is a graphic and a sentence is a collection of graphics to form information. This explores the ideas of what is a graphic? What is a word? How do we communicate with each other and what does a sign, text message, or a car logo say about the individual, the group, and society?

This continues to explore "destroying the box." The process of destroying creates new conditions and redefines the old conditions. This is the mentality I feel we need to move forward, not just in art, but in all aspects of culture. We have to start redefining conditions. What is abstract? Don't paint abstract, redefine abstract in your own terms. What is marriage? Is it between two people or four people? Originality is just reinventing past conditions and applying them to the present.

However the new conditions will create a new box that will contain its own laws. It is the responsibility of people to maintain the box, but when they need to adjust, they cannot be afraid to change and even become what they destroyed in the first place. Everything is expandable.

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